The consumer packaged goods (CPG) industry, comprised of the makers of America’s trusted household brands, is the largest manufacturing employer in the United States.
Across the country, 22.3 million jobs are supported by the CPG industry, which represents 10.5% of the national total employment - meaning one in 10 American jobs is supported by the CPG industry.
However, the CPG industry’s impact reverberates far beyond data points and balance sheets. It touches the lives of every American every day.
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22.3 M
American jobs
Employment
The jobs supported by the CPG industry make up 10.5% of total U.S. employment – more than one in every 10 American jobs.
$1.5 T
in salaries, wages and benefits
Labor Income
The total labor income supported by the CPG industry represents 9.5% of all U.S. labor income.
$2.5 T
contributed to U.S. GDP
Value Added
The CPG industry’s total contributions represent 10% of the national GDP.
The Ripple Effect
The CPG industry’s powerful impact creates a ripple effect that positively influences and supports other industries. For example, production in the CPG industry creates demand for supplies from industries as varied as farmers growing agricultural inputs and paper manufacturers supplying cardboard boxes.
Wholesale and Retail Trade
Transportation and Warehousing
Agriculture, Forestry and Fishing
Manufacturing
Construction
Services
Real Estate and Finance
Wholesale and retail trade
From online retailers to your local grocery store and everywhere in between, the places you purchase CPG products benefit from the industry.
7.1 million jobs
$391.6 billion in labor income
$667.6 billion in contributions to the U.S. GDP
Transportation and warehousing
The CPG industry’s impact extends deep into the supply chain. As everyday goods are shipped and stored, they generate salaries and jobs for truckers and warehousing staff across the United States.
1.8 million jobs
$107.4 billion in labor income
$148.4 billion in contributions to the U.S. GDP
Agriculture, forestry and fishing
CPG companies purchase the best ingredients and inputs from America’s farmers and ranchers to offer countless choices of affordable, high-quality products.
1.8 million jobs
$70.4 billion in labor Income
$141.4 billion in contributions to the U.S. GDP
Manufacturing
CPG companies are manufacturers, but not of everything they use. For the industry to create its products, they support the nation’s other manufacturing industries to get the job done.
717,000 jobs
$67.3 billion in labor income
$127.8 billion in contributions to the U.S. GDP
Construction
New facilities, offices and operations employ construction professionals, generating wages and contributing to GDP along the way.
172,000 jobs
$12 billion in labor income
$15.5 billion in contributions to the U.S. GDP
Services
CPG companies supports the business services industry, working with partners to research and innovate the best for the consumer.
6 million jobs
$412.4 billion in labor income
$507.3 billion in contributions to the U.S. GDP
Real Estate and Finance
From managing tight margins and real estate transactions, the CPG industry relies on outside professionals to deliver the best products every day.
1.6 million jobs
$114.1 billion in labor income
$386.5 billion in contributions to the U.S. GDP
About This Study
What is the Purpose of this Report?
On behalf of the Consumer Brands Association, we are pleased to share this research, with findings from PwC, to show the massive impact the CPG industry has on the U.S. economy.
While most Americans may not think about the jobs and industries they are supporting when they toss toothpaste and cereal into their cart or order window cleaner or laundry detergent from Amazon, the products they rely on to power their day have a substantial impact on the economy.
Methodology
Consumer Brands engaged PwC to provide a report that estimates the contribution of the CPG industry on the U.S. economy at the national, state and congressional district levels for 2022, the latest year for which historical data is currently available.
The report relies on a well-established methodology based on government data. Specifically, the economic contribution is measured in terms of employment, value added (i.e., contribution to GDP) and labor income. For each measure, the direct, indirect, induced and downstream contributions of the industry are calculated using the IMPLAN model, an input-output model based on government data.
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